Web Design for Salons & Trades: 12 Tips That Truly Win Customers

That’s Quite a To-Do List, Isn’t It?

Don’t see this list as a to-do, but as a menu of possibilities. We specialize in implementing exactly these points for salons and trades – professionally, reliably, and without jargon. Focus on your strengths. We’ll make sure your website does too.

You’re a master of your craft. Your time is your most valuable asset. Spend it with your customers, not with website tech.

You’re a master of your craft. Your time is your most valuable asset. Spend it with your customers, not with website tech.

First Impressions

Your website is your shop window. Visitors decide in seconds whether to stay or move on.

• Clear, modern design
• Large, readable fonts
• Real photos instead of stock images
• Colors that fit your style

Mobile is a Must

Over 70% of your customers are on mobile. Your website must shine on smartphones.

• Large buttons, easy to tap
• Fast loading times
• No tiny text or nested menus

Mobile-friendliness is not a bonus, it’s the standard.

Your Digital Employee That Never Sleeps

Your website can be so much more than a digital business card. It can become your hardest-working employee – one that schedules appointments 24/7 and qualifies inquiries, so you can focus on what you do best: your work.

For Salons: The Magic of Online Booking

No more phone stress during treatments or answering requests late at night. A good online booking tool is your personal receptionist that...

• ...automatically sends appointment reminders and drastically reduces no-shows.
• ...asks about add-on services during booking and increases your revenue per client.
• ...automatically requests a Google review after the appointment and boosts your reputation.

For Trades: The Annoying Inquiry Filter

Your time is valuable. Don’t waste it on inquiries that lead nowhere. A smart inquiry form is your bouncer. It asks the really important things before an inquiry even lands in your inbox.

• What exactly do you want? (Project type: bathroom renovation, heating maintenance, etc.)
• How big is the project? (Square meters, scope)
• Are there already pictures? (Allow for easy photo upload)
• What’s your timeline? (Preferred date, flexibility)

No More Hiding: Speak Clearly

Nobody likes uncertainty, especially when it comes to money. Vague service descriptions and missing prices are the fastest way to scare off potential customers. Be the one who speaks clearly. That builds instant trust.

Give Your Top Services Their Own Stage

Don’t throw all your services in one pot. Give your most important offers their own page. That’s good for Google and even better for your customers.

Example Hairdresser:

A dedicated page just for ‘balayage’. With before-and-after photos, an explanation, and a clear price range. That way, you attract exactly the customers looking for a balayage pro.

Example Trades:

A page just for ‘bathroom renovation’. With sample projects, the process, and a guideline price. This attracts customers who are serious.

The Taboo Phrase: ‘Price on Request’

This phrase scares people off. It whispers to the customer: ‘This will be expensive.’ Be bolder. Give starting prices, price examples, or package prices. This shows you’re transparent and filters out inquiries that don’t match your level. It saves you a lot of time.

Your Secret Sellers: Real Customer Voices

What you say about yourself is advertising. What others say about you is the truth. Real customer reviews are the strongest lever to build trust. Don’t hide this gold on Google – bring it to your website!

How to Make Reviews Your Strongest Weapon:

Show Them Live:

With simple tools, you can automatically display your latest Google reviews on your website. Not only does it look great, but it also shows you have happy customers all the time.

Pick the Best Ones:

Take your best reviews and place them as quotes in key spots, e.g., next to your contact form. This erases any last doubts for the customer.

Just Ask:

The easiest way to get more reviews? Ask for them! After an appointment, send your customers a friendly message with a direct link to review. It works wonders.

By the Way:

Google loves reviews just as much as your customers do. Lots of good, recent reviews are a turbo for your local ranking.

Be Found When It Matters: Local SEO

If someone Googles ‘hairdresser in [your city]’ or ‘emergency heating service [your city]’, that’s a bullseye. This customer wants a solution now. Local SEO ensures you’re at the top of the list at exactly the right moment – ideally right in the Google Maps listing.

How to Become the Local Champion:

Your Google Business Profile is Your Best Friend:

Treat it like your most important customer. Fill out everything: address, phone, hours, services, current photos. Every detail counts.

Speak Clearly to Google:

Say clearly on your website where you work. Not just ‘We renovate bathrooms’, but ‘Your experts for bathroom renovation in [your district]’.

Be Active:

Regularly post news in your Google profile. A picture of a new project, info about a promotion. This shows Google your business is alive and relevant.

Most Important Tip:

Make sure your name, address, and phone number are written exactly the same everywhere online. On your website, on Google, in directories. This builds trust with Google.

Speed Matters! Why Fast is Everything

Be honest: How long do you wait for a slow website? Probably just a few seconds. So do your customers. A slow site is the fastest way to lose a customer before they even see what you offer. Speed isn’t tech fluff – it’s pure respect for your customer’s time.

Where the Handbrakes Are Usually On:

XXL Images:

Most images are way too big for the web. Run them through a free tool like TinyPNG, and they’ll load up to 80% faster.

Cheap Hosting:

If you skimp on hosting, you’re saving in the wrong place. Good hosting is like a strong engine for your site – the investment pays off instantly.

Too Much Baggage:

Outdated plugins and unnecessary code slow a website down. Regular cleanups work wonders.

Turbo Check:

With the free tool ‘Google PageSpeed Insights’ you can instantly see how fit your site is and where there’s still potential.

The Fine Print That Protects You

Imprint, privacy policy – sounds boring, but it’s your insurance against expensive warnings. An incomplete imprint is like an open barn door for lawyers. Show from the start that you’re a pro who also has the unglamorous details under control.

The Legal Must-Haves for Your Website:

Imprint:

Always complete and accessible from every page. Name, address, phone, email – everything must be included.

Privacy Policy:

Clearly and simply explain what happens with your customers’ data. It’s best to use a professional generator to be on the safe side.

Cookie Notice:

Give your visitors a fair choice. An honest ‘Accept or Decline’ builds more trust than any trick.

Clarification:

We’re web pros, not lawyers. For watertight protection, you need advice from a specialist lawyer.

Who’s Behind It? Show the People!

Customers don’t just book a service, they book you. Your trust, your expertise, your personality. Especially in trades and salons, the person behind the work is crucial. A good ‘About Us’ page isn’t an ego trip – it’s the fastest way to build a personal connection.

How to Make Your Team Page a Magnet:

Customers want to know: ‘Can I trust this person?’ An authentic team page that shows your passion answers that with a loud ‘Yes!’

Real Photos, Not Stock Images:

Show yourself and your team as you are – professional but approachable. An honest smile is more convincing than any staged glossy photo.

More Than Just a CV:

In a few sentences, share what drives you. Why do you love your job? What’s your mission? This creates a deeper connection than a list of qualifications.

Your Story Counts:

Every business has a story. Tell yours. It makes you unique and sets you apart from anonymous competitors.

Remove Doubts: Your FAQ Section

Every question a customer has in mind is a small hurdle on the way to you. Clear these hurdles before they arise! A smart FAQ section answers the typical questions and shows you truly understand your customers and their needs.

More Than Just Answers – An SEO Booster

A good FAQ section is pure gold for Google. You naturally use your customers’ language and answer exactly the questions they type into Google. This brings you more visitors and positions you as the trusted expert.

The Most Important Click: Tell Them What’s Next

A customer is excited about your work. Now what? If you don’t tell them what to do next, they’re gone. A clear call-to-action is like a friendly signpost turning a curious visitor into a real customer.

Place these signposts wherever a customer might think: ‘This sounds good!’ Make it super easy for them to take the next step.

Instead of ‘Contact’:

Try ‘Book Your Free Intro Call Now!’

Instead of ‘Learn More’:

Better: ‘Discover Our Projects.’

Instead of ‘Send’:

How about ‘Yes, I want a non-binding quote!’

Your Website Isn’t Self-Running: Care & Protection

Your website is like your company car. Without regular service, it will eventually start to stutter. Updates, security checks, backups – this is the invisible work that keeps your digital business card shining and protected at all times.

This technical care is our job. That way, you can focus on what you do best: making your customers happy.

Security First:

Outdated tech is an open door for hackers. Regular updates are your best shield.

Stay Fast Long-Term:

A well-maintained site stays fast. That makes your customers and Google happy.

Everything Works:

We make sure your contact form still sends inquiries tomorrow and nothing fails unexpectedly.