In this Wednesday episode Heiko Winkler talks about What makes a good commercial?
This commercial can be used as a video ad when online marketing for your business.
Video Ad Dimensions:
Youtube – 1920 x 1080
Instagram – 1080 x 1080
Facebook – Video Ratio: 9:16 to 16:9 (up to 4GB, use highest resolution possible)
I have read the book Poop to Gold by Chris Jones. This book is about the Harrison Brother. The Harrison Brothers is the company behind the viral ads such as poo pourri, purple, fiberfix, clickfunnels and squatty potty.
This book has great information to help you construct a good commercial. In order to run a successful commercial and built a video ad that will bring you a positive ROI you need to make a commercial that sells.
While the Harrison Brothers love to use humor and clap their hands when they have a video ad go viral it is not something you should be focused around when writing the script for your commercial. Humor is great to use, if it fits. If humor helps sell the product then by all means… use humor in your video ad! Humor is shared and can greatly help your video at become a viral sensation when online marketing.
However, it’s not always fitting to use humor. Especially if you’re a non-profit for cancer building a commercial to raise awareness. The most important thing to focus on is writing a script that sells.
In this video I talk about how to write a good script for your video ad and how to test your script to make sure it will turn into a commercial that sells.
If you own a company and have employee’s I highly suggest to check out the book Poop to Gold as I have learned a lot on management and getting the most out of your employees by creating a productive and creative work environment.